OLD | NEW |
1 <span>Our mission</span>{#mission .heading} | 1 <span>Our mission</span> {#mission .heading} |
2 ================================== | 2 ================================== |
3 | 3 |
4 Users will always decide how the Internet runs: we take a user-determined Intern
et not only as our mantra but as an irreversible fact. However, from our years o
f running an open source project, we have learned that most users wouldn’t mind
seeing better, more informative ads. In fact, the majority of people we’ve talke
d to are keenly aware that advertising plays a pivotal role in keeping content o
nline free. Trouble is, most Internet ads are still low on quality and high on a
nnoyance, and the two sides — users and advertisers — rarely come together. | 4 Users will always decide how the Internet runs: we take a user-determined Intern
et not only as our mantra but as an irreversible fact. However, from our years o
f running an open source project, we have learned that most users wouldn’t mind
seeing better, more informative ads. In fact, the majority of people we’ve talke
d to are keenly aware that advertising plays a pivotal role in keeping content o
nline free. Trouble is, most Internet ads are still low on quality and high on a
nnoyance, and the two sides — users and advertisers — rarely come together. |
5 | 5 |
6 That’s where we come in. We find ourselves uniquely positioned to broker a compr
omise that makes the Internet better for all parties. We aim to make the entire
ecosystem more sustainable by encouraging true innovation and non-intrusive ad s
tandards, on the one end, and a better user experience on the other. | 6 That’s where we come in. We find ourselves uniquely positioned to broker a compr
omise that makes the Internet better for all parties. We aim to make the entire
ecosystem more sustainable by encouraging true innovation and non-intrusive ad s
tandards, on the one end, and a better user experience on the other. |
7 | 7 |
8 Finally, the success of Adblock Plus notwithstanding, we’re just getting started
… | 8 Finally, the success of Adblock Plus notwithstanding, we’re just getting started
… |
9 | 9 |
10 [Learn more about Acceptable Ads](http://acceptableads.org/) | 10 [Learn more about Acceptable Ads](http://acceptableads.org/) |
OLD | NEW |