Issue 4735 - New wording for the platform's section in acceptableads.com

includes/tool-certification/summary.md

-# {{acceptable-ads-tool[Heading] Certified <fix>Acceptable Ads</fix> Approval Tool}} <small>({{beta-label[beta label placed after heading] beta}})</small>
+# {{acceptable-ads-tool[Acceptable Ads Tool Heading] <fix>Acceptable Ads</fix> Certification Tool}} <small>({{beta-label[beta label placed after heading] beta}})</small>
 
 ---
 
-{{should-be-not-annoying[Main section paragraph] Ads don't have to be annoying - even if you’re pushing for increased engagement, viewability and yield.}}
+**{{reach-millions[Acceptable Ads Tool Subheading] Reach millions of ad-blocking users with pre-approved ads and one-tag implementation in minutes.}}**
 
-{{adblockers-installation-people[Main section paragraph] Millions of users have installed ad blockers in what could be the greatest consumer revolt of all time. While there are many reasons why consumers want control over their online advertising experience, most of them are simply annoyed at the aggressive way most ads appear on their screen. At <fix>Adblock Plus</fix> we are confident that there is a way to win those users back with nonintrusive ads, and ultimately achieve a compromise that benefits everyone.}}
+{{adblock-plus-and-combotag[Acceptable Ads Tool paragraph 1] Adblock Plus teamed up with ComboTag to create the first real-time open Certification Tool for Acceptable Ads. This allows publishers to drag-and-drop *pre-approved* [Acceptable Ads](https://acceptableads.com/about/criteria) directly onto their sites. In seconds.}}
 
-{{aa-[Main section paragraph] In 2011, <fix>Adblock Plus</fix> created the <fix>Acceptable Ads</fix> initiative to support better online advertising practices. Publishers can still reach consumers, but on the consumer's terms and with the consumer in control. The secret of the initiative is trust: users don’t have to take part, but because it’s on their own terms, most do.}}
+{{ads-dont-have-to-be-annoying[Acceptable Ads Tool paragraph 2] Ads don’t have to be annoying - even if you’re pushing for increased engagement, viewability and yield. Millions of users have installed ad blockers in what could be the greatest consumer revolt of all time; there is a way to win those picky users back with nonintrusive ads.}}
 
-{{should-be-not-annoying[Main section paragraph] And yet, for the last five years, it has been a labor-intensive process for publishers and networks to join the initiative and get their websites manually approved.}}
+{{adblock-plus-getting-users-back[Acceptable Ads Tool paragraph 3] Adblock Plus has been getting these users back with the Acceptable Ads initiative. The secret of the initiative is trust: users don’t have to take part, but because it’s on their own terms, most do. And yet, after over five years of existence, it was still a labor-intensive process for publishers and advertisers to join.}}
 
-{{should-be-not-annoying[Main section paragraph] In addition to the manual approval process we want to certify tools that support automatized approval processes to improve and simplify the approval process for all publishers.}}
+{{acceptabl-ads-tool-wins[Acceptable Ads Tool paragraph 4] Not anymore. The Acceptable Ads Certification Tool (AACT) is an open infrastructure that validates Acceptable Ads and facilitates them being served using tools common to the ad tech industry.}}
 
-## {{platform-by-combotag[Platform provided by ComboTag heading] Platform provided by <fix>ComboTag</fix> <em>(beta)</em>}}
+## {{easy-implementation[Easy Implementation Heading] Easy implementation optimized for your audience}}
 
-{{platform-by-combotag-p-1[Platform provided by ComboTag paragraph 1] With the assistance of <fix>Adblock Plus</fix>, <fix>ComboTag</fix> has created the first real-time open advertising platform featuring an integrated <fix>Acceptable Ads</fix> approval tool. This tool not only allows <fix>ComboTag's</fix> publishers to integrate their ads onto their website using a simple drag-and-drop process, it also ensures that ads are automatically checked against the <fix>Acceptable Ads</fix> criteria and, if compliant, are approved in seconds by the <fix>Acceptable Ads</fix> initiative.}}
+{{see-pre-approved-ads[Easy Implementation paragraph 1] You can use pre-approved ads from various demand channels, or you can use your own and let the AACT check them in real-time against the Acceptable Ads criteria. The implementation is simple, intuitive and includes a unique user feedback mechanism, which lets you optimize your ads for your specific user base.}}
 
-{{platform-by-combotag-p-2[Platform provided by ComboTag paragraph 2] This tool is certified by <fix>Adblock Plus</fix>.}}
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-{{platform-by-combotag-p-3[Platform provided by ComboTag paragraph 3] Interested publishers can sign up to test the tool.}}
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-[{{sign-up-button[Sign up button label] Sign up}}](https://platform.acceptableads.me/signup){: .btn-primary .m-t-sm }
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-{{platform-by-combotag-p-4[Platform provided by ComboTag paragraph 4] If you operate an advertising platform and are interested in providing a similar tool to be certified by <fix>Eyeo</fix>, please contact us.}}
-{: .m-t-lg }
-
-[{{contact-button[Contact button label] Contact}}](mailto:info@eyeo.com){: .btn-primary .m-t-sm .m-b-xl }
+[{{sign-up-label[Sign Up button label] Sign Up}}](https://platform.acceptableads.me/signup){: .btn-primary .m-t-sm .m-b-xl target="blank" }