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Issue 29490624: Issue 5373 - Remove the "blog" from acceptableads.com and link to blog.acceptableads.com (Closed) Base URL: https://hg.adblockplus.org/web.acceptableads.com
Patch Set: Created July 17, 2017, 12:42 p.m.
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1 title=Representing you, the user, on the Acceptable Ads Committee
2 description=We’ve filled the User Advocate Coalition to assure that you're heard
3 author=Ben Williams
4 featured_img_url=/img/png/blog/aac-structure-detailed.png
5 featured_img_alt=Acceptable Ads Committee structure
6 committee=true
7 published_date=2017-06-28
8 template=blog-entry
9 breadcrumb=Third update
10 parent=blog/index
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12 In some respects the Acceptable Ads Committee (AAC) might look similar to other “boards” or “coalitions.” It consists of a group of people, who meet in an org anized fashion to make decisions. But the critical aspect that makes it unique in the space where it operates – i.e. online advertising – is that the AAC repre sents _you_, the internet user, and fights for your rights and privacy against a busive advertising. In fact, the AAC includes an entire user coalition possessin g full voting rights. It has teeth.
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14 Today we are pleased to say that we’ve filled that user-side coalition for the f irst official meeting. The User Advocate Coalition (see image to your right) con sists of three individuals from digital rights organizations and one actual user representative. We’ve also added members in other groups since last time. Detai ls on that follow below.
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16 Several of the AAC members have been meeting informally since March, and now the first “official” meeting of the entire committee will take place at the Algonqu in Hotel in New York City on July 11. The committee will report after the meetin g with the full minutes transparent and open to review by the public.
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18 We’re very excited to welcome the following members to the AAC:
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20 - [Caroline Crandall](https://www.linkedin.com/in/carolinecrandall/) will be the representative of the User group. Caroline came to our attention when she conta cted us about a fake news filter she was writing. We began to talk, and as it tu rned out she had great credentials for representing users: she is a former journ alist, a UX designer and a programmer currently getting her Masters of Fine Arts (MFA) at the California College of Arts. That unique blend – of informing peopl e about the world (journalism), mixed with a passion for empowering them to iden tify fake news and, finally, UX, which is maybe the most pure pursuit of underst anding users in the digital world – convinced us she was the one. She also knows a ton about ad blocking.
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22 - Joining Caroline as members in the User group are [Zack Sinclair](https://www. linkedin.com/in/zacksinclair/), who developed the ad blocker FairBlocker, which was designed to balance user and publisher needs; and Leli Schiestl, who works o n digital education projects at [Heart of Code](http://heartofcode.org/) as well as in the Physics department at the Free University of Berlin.
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24 - [Paul-Olivier Dehaye](https://twitter.com/podehaye?lang=en) will be one of the representatives from a digital rights organization. Paul is a mathematician at the University of Zurich and the co-founder of [PersonalData.IO](https://persona ldata.io/), an organization which seeks to help users regain control of their pe rsonal data. In his own words: “I am looking forward to translating research dat a on user preferences for ads into actionable criteria for all the stakeholders, particularly in the areas of privacy and data protection.”
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26 - [Michael Blend](https://www.linkedin.com/in/blender/), co-founder and Presiden t of [System1](http://system1.com/), will join as a member of the Ad-Tech group.
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28 - [Thomas Wrobel](https://www.linkedin.com/in/thowro/?ppe=1), who heads Global P erformance Marketing at [Trivago](http://company.trivago.com/), is coming on boa rd as a member to the Advertising group.
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30 - [Zubair Shafiq](https://www.linkedin.com/in/zubair-shafiq-884aa466/), who is a n assistant professor at the Department of Computer Science at the University of Iowa and who did a [great study on ad blockers against anti-adblockers](http:// homepage.divms.uiowa.edu/~mshafiq/files/adblock-pets2017.pdf), will join the Res earcher group. Zubair said he was … “looking forward to working with other membe rs of the committee to help improve ad-block experience for both users and publi shers.”
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32 The inclusion of now 38 representatives and members in the AAC, who are all expr essly at the table to vote _for users' rights_, is the main reason that the AAC is unique. Also, rather than just take ad _format_ into account, the AAC will co nsider aspects like privacy and security in ads when making acceptability standa rds. It is also completely independent – neither we nor other ad blockers that w ould “enforce” AAC standards for acceptability have a vote. Finally, from a macr o level, the AAC’s approach is not to discourage people from ad blocking with wa lls, coercion, persuasion or deceit: the idea is to let blockers block, but trea t this special group to an optional, specialized experience.
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34 We’ll talk to you in mid-July to let you know how it went.
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