pages/blog/independent-committee.md - Issue 29490624: Issue 5373 - Remove the "blog" from acceptableads.com and link to blog.acceptableads.com

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Issue 29490624: Issue 5373 - Remove the "blog" from acceptableads.com and link to blog.acceptableads.com (Closed) Base URL: https://hg.adblockplus.org/web.acceptableads.com

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1 title=Adblock Plus parent eyeo announces members of independent Acceptable Ads C ommittee

2 description=The criteria for what makes an ad acceptable, or not, for users of A dBlock, Adblock Plus and Crystal is now in the hands of the Acceptable Ads Commi ttee.

3 featured_img_url=/img/png/blog/acceptable-ads-committee-structure.png

4 featured_img_alt=Acceptable Ads committee structure diagram

5 author=Ben Williams

6 committee=true

7 published_date=2017-03-15

8 template=blog-entry

9 breadcrumb=Independent committee

10 parent=blog/index

11

12 eyeo, parent company of Adblock Plus, today officially announced the first membe rs of the Acceptable Ads Committee (AAC), an independent group which will take o ver control of its [Acceptable Ads program](https://acceptableads.com/). The Acc eptable Ads program began in 2011, when Adblock Plus started letting users block most ads, but permitting ads that met criteria for acceptability – so long as t he user chose to participate. The AAC will take full authority over these criter ia and the compromise between users who want to block intrusive ads and publishe rs who rely on advertising revenues.

13

14 Also, in an industry first, an ordinary user will be seated as one of the 11 com mittee members to represent consumers’ demands of the online advertising indust ry.

15

16 The AAC will take over management of the [Acceptable Ads criteria](https://accep tableads.com/en/about/criteria) and the rules for whitelisting that [Adblock Plu s](https://adblockplus.org/en/about), [AdBlock](https://getadblock.com/), [Adblo ck Browser](https://adblockbrowser.org/) and [Crystal](http://crystalapp.co/) al l abide by to offer users the ability to block unwanted ads while allowing throu gh better, more respectful ones for those users who choose to view ads. While ey eo is facilitating the recruitment of the members constituting the initial AAC, the various member groups represented on the committee itself will seat future c ommittees.

17

18 The AAC can have a maximum of 11 committee seats, representing nine member group s. At this time, there are eight committee seats filled: two of the (three) digi tal rights seats and the user seat have yet to be finalized. The user seat will be filled at the end of an ongoing recruitment process over various social media channels, and will represent the very first time that an actual user will have an equal part in a decision-making process with advertising ecosystem profession als.

19

20 The full-time committee members who took a seat are listed here:

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22 [https://acceptableads.com/committee/members](https://acceptableads.com/committe e/members).

23

24 ### For-profit coalition {: #for-profit }

25

26 Advertisers

27 : Breanna Fowler (Dell, seat)

28

29 Ad-tech

30 : Ari Levenfeld (Rocket Fuel Inc., seat); Rakuten Marketing; Native Ads, Inc. ; Sharethrough; The Media Trust; BuySellAds.com Inc.; Criteo; ZEDO; Bidio, Inc.; Instinctive, Inc.; Adtoma AB

31

32 Advertising agencies

33 : Gabriel Cheng (M&C Saatchi Mobile, seat); The Tombras Group; Saatchi & Saa tchi; TLGG; Schaaf-PartnerCentric; Look Listen

34

35 Publishers and content creators

36 : Kenton Jacobsen (Condé Nast, seat); Dennis Publishing; Local Media Consorti um; TED Talks; Leaf Group

37

38 ### Expert coalition {: #experts }

39

40 Creative agent

41 : [Open](https://acceptableads.com/en/committee/apply)

42

43 Researcher

44 : Fran Howarth (Bloor Research International Ltd.)

45

46 User agent

47 : Kenny Ye (叶智聪) (UC Web -maker of UC Browser, a subsidiary of Alibaba)

48

49 ### User advocate coalition {: #user-advocates }

50

51 ##### Digital rights organizations (x3): {: #digital-rights-organizations }

52

53 - Holmes Wilson (Fight for the Future, seat)

54 - [Open](https://acceptableads.com/en/committee/apply)

55 - [Open](https://acceptableads.com/en/committee/apply)

56

57 ##### Users {: #users }

58

59 Recruiting starts March 15.

60

61 The application process for joining the AAC is still ongoing and continuous. Int erested parties should [please apply here](https://acceptableads.com/en/committe e/apply).

62

63 ### Acceptable Ads Committee {: #acceptable-ads-committee }

64

65 The Acceptable Ads Committee (AAC) will be a formal committee of a nonprofit org anization, Acceptable Ads Committee, Inc. The committee will meet at least two t imes a year and will be comprised of up to 11 official members. While these 11 c ommittee members will sit officially at the meetings, each member group may cont ain up to 50 members; AAC members therefore are representatives of their respect ive member groups and are in charge of facilitating conversations within said gr oups regarding matters considered at AAC meetings.

66

67 This blog post has been corrected so that members listed here are aligned with their respective listings on our accompanying [members page](https://acceptablea ds.com/committee/members/).

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